The aim of this new concept is to recreate an environment that offers the visitor a pleasant break from city life, a relaxing experience for both body and mind. The new Replay stores have been carefully studied to give an emotional and human dimension to the commercial interaction that takes place there, with sitting room areas, gardens and little corners in which nature claims back a portion of the built-up landscape.
Assisted by an atmosphere that gives the place a strong, striking identity.
All over the ground floor are high columns of plants descending from the ceiling, symbolising a contact between Man and Nature. original floral inlay work seems almost to sprout from the plants that climb up the walls.
The iron and walnut wood used exclusively in the building of the store help to create a peaceful, natural atmosphere that ensures customers a pleasant visit.
The whole area is designed on the model of a huge sitting room where anyone can stop and take a look around, and the idea is to transmit a sense of wellbeing to anyone who walks through the door.
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